What is Digital Marketing and its types of marketing?

Digital Marketing
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  • Post published:July 17, 2023
  • Reading time:11 mins read

Hello, folks, I hope you are well today I will tell you about some interesting topic which is trending nowadays because of more popularity because of covid-19 and the increase of jobs in the IT sector. Today we are discussing what is Digital Marketing and its types of marketing, and why it is important. How many digital marketing strategies are available in the market, and in the end, we talk about the conclusion of this topic.

I know you have heard about Digital Marketing word because this industry is booming nowadays and a lot of job opportunities are coming in this field that’s why understanding this field is very important.

Many people all over the world are using internet services tremendously by which over the past year usage of digital marketing is growing but most people are using and still, they don’t know that this is digital marketing what they are doing like surfing the internet, type the query in the google search, and many other things and that’s why I am here to tell to that how you can do digital marketing and its main types in a very effective manner for business owners and agency.

What is Digital Marketing?

Digital Marketing in simple terms means the promotion of your content, products, services, or website blogs through marketing channels and technologies all over the internet to the targeted customer of your niche by digital marketing types like Social Media Marketing, Email Marketing, SEO, and many more, etc.

digital marketing definition

Almost every company needs digital marketing because of the urgency due to which company wants to grow their business and keep ahead of their competitors by engaging. You have to keep engaging with your target audience to know about your products and services.

Many people are using digital content for information, entertainment purpose, and more in social media and the number of users are increasing day-by-day by with the usage of traditional marketing like radio & newspaper is decreasing means digital marketing has an advantage over traditional marketing to grow in the market and reach more people with less cost.

Types of Digital Marketing

Digital Marketing is categorized into many parts but I will tell the main parts only which are mostly seen and used by businesses and organizations to grow our business through digital marketing tactics.

types of digital marketing

Digital Marketing is distinguished into the following types:-

1. Search Engine Optimization

SEO stands for Search Engine Optimization which means it is an ongoing process for your websites to rank higher position in Search Engine Result Pages (SERPs) on a particular keyword for which you are creating content. In digital marketing and its types, SEO is the main subcategory. SEO has mainly three 3 types: SEO ON page, SEO OFF page, & Technical SEO.

SEO ON Page means you have to do the SEO on the webpage means onsite in which for doing SEO on the page only SEO on-page factors will include headings, meta description, keywords, Alt Tag, SEO content writing, installing Google Analytics code, and many more.

SEO OFF page we have to do from other sources instead of our webpage. SEO Off-page factors are forum posting, article submission, guest posting, social bookmarking, and many more to do SEO off-page.

In the last Technical SEO, you have to install an SSL certificate and speed up the website, and find errors in the webpage to do Technical SEO. SEO is great but it takes a lot of time to rank your webpage on a particular keyword.

SEO happens on your website free of cost without paying any money to Google in paid Ads you have to pay some amount of money to google for a particular keyword for a particular time but in SEO it is free of cost to show your website on a particular Keyword on top SERPs which gives more profit to your website if you have properly done SEO for long term.

2. Pay-Per-Click

PPC stands for pay-per-click means an advertiser pays some amount of money for advertising a website on a particular keyword that is inorganically whenever he needs to advertise his content.

In the PPC model advertisers have to pay money to the publishers whenever users click on the advertiser website link. PPC is also called CPC model Cost per Click. PPC is a buying method by the user’s visits to your site in comparison to SEO which is an earning method where users visit your website organically.

In the PPC model, it is right that those who bid more money on a particular keyword to the publisher get the highest rank in the Google search ranking but it doesn’t mean that every time the highest bidder takes the highest rank, for taking the highest rank owner of the website has to bid highest with great content available inside the website.

The only difference between SEO & PPC is that SEO is organic and PPC(paid marketing) which is inorganic where you have to pay money for paid marketing to reach the customers or users.

3. Search Engine Marketing

SEM stands for Search Engine Marketing which is also the same as the PPC model where you have to pay only for the users when they clicked on your site link on search engine result pages. SEM in the past be include the 2 terms SEO & paid search marketing but now it only defined paid search marketing which we have known as PPC – paid search marketing now.

SEM can be identified in search engine results pages which show website links with sponsored and ad tags. Sponsored and ads tag are mainly found on e-commerce sites to increase the sales of the store.SEM mostly occurs in Google or Bing Ads brand or any other search platform where Ads can be placed. Billions of users search daily on the Google platform.

4. Social Media Optimization

SMO stands for Social Media Optimization, which is used to create online brand awareness in the digital media world through social media networks like Facebook, Instagram, and many more.

By building the online presence of your organization you can build your online community and promote your services & products. You can reach your customers online without paying any money through social media platforms.

To optimize your online presence you have to do the followings things in your profile:

  1. Select a good username for your organization.
  2. Write a catchy and CALL-TO-ACTION bio.
  3. Insert your brand image as your profile.
  4. Post-high-quality posts by which your followers and engagement in your profile will increase

5. Social Media Marketing

SMM stands for Social Media Marketing which is an important part of digital marketing which is trending nowadays to grow any business digitally. SMM is the easiest way to engage and connect with the audience, around 3.3 billion users are using social media and its usage is increasing day by day.

SMM is a form of social media network to build an online organization’s brand presence or image among your audience. This is the best way to grow your brand and collaborate the partnership with big brands like Nike, Adidas, etc. The most effective way to show users your brand image is by posting daily images, videos, and reels which is a trending feature nowadays on Instagram, and doing a 1 Instagram live interaction with your audience weekly.

6. Email Marketing

Email Marketing is another way of digital marketing channel by which you can promote your products, and services, giving offers, discounts, and blogs to your email community who have to subscribe to your email list. Email marketing is still the most beneficial way which gives more profit in comparison to other digital marketing ways.

Email marketing is the best way to nurture the audience of your niche brand. Every brand uses an Email Marketing channel to increase brand awareness through email way on a daily basis like Zomato sends daily emails of the dishes offers, discount coupons, etc.

Email Marketing builds relationships with customers and with leads also and you can directly contact also by properly writing in the inbox which became the most useful digital marketing strategy.

7. Affiliate Marketing

Affiliate Marketing is the simple process of selling digitally online to other products/services or advertisements through your website/ blog, email, or social media platform in return you will get a percentage(%) of the commission of the product price you sell. Affiliate Marketing is also known as Performance Marketing.

Affiliate Marketing is more famous among bloggers who educate about the digital marketing field. There are many Affiliate Marketing programs you can join and earn a good amount from a blog that gives more than 10-20% affiliate commissions. Famous Affiliate Marketing Programs are – commission junction, Impact Radius,share-a-sale, and many more are available.


Digital Marketing is still a growing field where you can increase your business profit in a short period with less effort and give effective output. Every business nowadays wants to know digital marketing by which they can reach more customers like Netflix, and Disney+ Hotstar using digital marketing to grow their business in a very short time.

Feel free to ask any questions in the comment section.


I am digitalvipin as a learning digital marketer what i know i will teach about and write in my blogs follow me regular updates on my social media channels.

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